Thanks to our new friends at Kingsbridge, we were able to spend several hours at a local marketplace speaking with entrepreneurs who are clients of Kingsbridge. What a fantastic learning opportunity!Walking through a local marketplace in Accra is an experience that overwhelms all of your senses. The chatter of the exchanges taking place to sounds from the live animals being sold to the hustle and bustle of product movement causes your hearing to be the first sense overloaded. All of the buzz creates an energy as soon as you step into the market, and of course the sights of the marketplace are equally energizing. As you look at the brightly colored garments, freshly picked vegetables and fruits, and yes - even snails crawling out of their bin - your eyes struggle to take it all in. And let's not forget the smells - some more pleasant than others thanks to the heat. I do have to say that the meat market was especially unforgettable and to understand how unforgettable, you really have to experience it in person.
Understanding what is bought and sold in the local markets, and how it is sold was critical for our Globase team. We were able to spend time with a shoe cobbler, a dressmaker, a chicken farmer, a restaurant & bar owner, and a phone & laptop salesman. Each entrepreneur was engaging, open, and faced varying challenges and opportunities in order to grow their business. It was very exciting to engage with each of them a
nd understand how our MBA students could impact the growth and prosperity of their business.There's no place like a marketplace in Accra, and I'm so thankful to Manasseh and his team for sharing such a rich learning experience with us . . . I can't wait to go back in March!
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